Google Local Service Ads (LSA)
Pay-per-lead ads with Google's verified badge, show above normal search results when local customers are ready to hire.
Local Service Ads, done right.
Local Service Ads are Google's pay-per-lead product for home and local service businesses. Your ad can appear at the very top of search results with a Google Verified badge, and you pay when someone actually calls or messages you, not for every click.
LSAs are separate from regular Search Ads and link to your Google Business Profile. Setup includes verification, service categories, service areas, and budget. We handle the technical setup and ongoing management; ad spend is paid directly to Google in your LSA account.
LSAs fit contractors, haulers, tree services, pressure washing, gutter companies, and similar trades. They're not available for every industry, we'll tell you upfront if your category qualifies.
We dispute junk leads when appropriate and tune categories and budgets so you're not paying for irrelevant contacts.
What's included
Everything the local service ads engagement covers, built and maintained by one team.
Pay Per Lead
Budget goes toward real contacts, calls and messages, not anonymous clicks.
Google Verified Badge
Trust signal above standard search listings when you pass Google's screening.
GBP Integration
Tied to your Google Business Profile, reviews and presence matter for performance.
Lead Quality Management
We monitor lead types, dispute bad leads when eligible, and adjust services and areas.
Why local service ads matters
Real outcomes for businesses like yours, not vanity metrics.
- Show up at the top of Google for urgent local searches
- Often lower wasted spend than pure pay-per-click for service businesses
- Strong fit for home services, waste, and trades
- Works alongside SEO and your website
Questions, answered
How is LSA different from Google Search Ads?
LSAs are pay-per-lead and appear with a verified badge; Search Ads are pay-per-click text ads. Some businesses run one or both depending on category and budget. We help you choose.
What does management cost?
Pixel Labs charges a setup fee plus a monthly management fee, quoted before you commit. Your Google ad spend is separate and paid directly to Google in your own LSA account, so you stay in control of the budget. Reach out and we will put together an itemized quote for your category.
Can you guarantee leads?
No ethical agency can guarantee leads. We set up correctly, monitor quality, and optimize, results depend on your market, reviews, and capacity to answer the phone.