Graham International
70-page industrial rebuild — SEO built for quote requests, not vanity traffic
Industrial Equipment Michigan (national B2B)
Replaced a JavaScript-heavy Wix site with a fast Astro build: 52 product pages, category SEO content, schema markup, and redirects — positioned for manufacturers who need serious search visibility.
52
Product pages
70
Total pages
71
Redirects
The challenge
A 40+ year industrial manufacturer was nearly invisible in organic search. The old site rendered poorly for crawlers. Buyers searching for wire and cable handling equipment were finding competitors first.
What we did
- Full site rebuild on Astro (70 pages) with unique meta and product schema.
- Keyword research, competitor analysis, and product copy across the catalog.
- 71 redirects from legacy URLs to preserve any existing equity.
- Ongoing SEO and content strategy retainer — lighter touch than local SMB packages.
Deliverables
- Website rebuild (Astro)
- Technical & on-page SEO
- Product & category copy
- Redirect map & launch
- Content calendar
Tools & stack
Astro · TypeScript · JSON-LD schema · Vercel
Want results like this?
Tell us about your business. We'll build a plan — custom pricing, no cookie-cutter packages required.