← back to portfolio B2B rebuild // search that sells
Graham International
A 40-year manufacturer rebuilt for the buyers who actually search.
80+ models
Catalog
Astro
Build
Live, maintained
Status
The build // what it is
The build
A wire and cable handling equipment maker rebuilt on Astro: a fast, crawlable product catalog with unique metadata and schema across every model, and a full redirect map to carry the old site forward.
The challenge // where they started
The challenge
A manufacturer with decades of reputation was nearly invisible in organic search. The old site rendered poorly for crawlers, so buyers looking for wire and cable handling equipment were finding competitors first.
The work // what we shipped
What we delivered
- 01 Rebuilt the site on Astro as a fast, crawlable catalog with a page and schema for every product model.
- 02 Wrote unique metadata and product copy across the catalog instead of thin, duplicated pages.
- 03 Mapped legacy URLs to their new homes so existing search equity carried over cleanly.
- 04 Run an ongoing SEO and content engagement sized for a B2B buying cycle.
Your build // next in the queue